Define your ideal client’s characteristics and needs.

<aside> <img src="/icons/arrow-right-basic_gray.svg" alt="/icons/arrow-right-basic_gray.svg" width="40px" /> Welcome to the Customer Avatar Worksheet. Use this form to deeply understand your ideal client's profile and how they connect with your web design business. This comprehensive approach will refine your marketing and service strategies effectively.

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Basic Information:

• Where do they live?
• How old are they?
• What kind of education or training have they completed?
• What kind of job do they have?

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Get to Know Them:

• Describe your customer: What work do they do? What do they enjoy doing when not working? Where do they get their information and news?
• Income and Job Satisfaction: How much do they earn? Do they like their job? What are their main worries in life? What factors are important to them when considering web design services?

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Their Past:

• Background: What significant experiences have shaped who they are today? Consider previous jobs, special achievements, or travel experiences. How do these experiences influence their current interests and needs?